by Mark Raskino, Graham Waller · Routledge · tapa dura · ISBN 9781629560731
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«Digital to the Core» is the essay on leadership and digital transformation by Mark Raskino and Graham Waller, published by Routledge in hardcover (234 pages).
The book argues that companies must integrate digital into their core to avoid falling behind, because constant change disorients even the best leaders. Based on interviews with more than thirty senior executives from organizations such as GE and Ford, it proposes acting on three levels: the sector, the enterprise, and personal leadership.
Published on November 12, 2015, it includes the subtitle «Remastering Leadership for Your Industry, Your Enterprise, and Yourself» and draws on Gartner's annual CIO and CEO surveys.
For executives, CIOs, and CEOs who need to lead their organizations' digital transformation and seek proven action frameworks.
