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Digitalízate. Cómo digitalizar tu empresa
by Alberto Delgado · Ecoe Ediciones · tapa blanda · 296 pages
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Pages: 296 pagesAuthor: Alberto DelgadoPublisher: Ecoe EdicionesFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2016ISBN: ISBN 9789587713893
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Synopsis of Digitalízate. Cómo digitalizar tu empresa
Estamos inmersos en una revolución tecnológica, social y cultural que está transformando profundamente la forma en la que nos comunicamos, trabajamos y aprendemos. Este libro es una hoja de ruta esencial para ayudar a directivos y emprendedores a aprovechar las nuevas oportunidades digitales y evitar que sus empresas sucumban en el intento. El autor recorre los doce dominios de la digitalización empresarial, desde las redes sociales y el marketing digital hasta el Big Data y los cambios organizacionales. A través de casos reales y numerosas iniciativas, el lector encontrará las claves necesarias para definir una estrategia digital sólida que mejore la posición competitiva de su negocio en el mercado actual.
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