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E-Business: Roadmap for Success
4.2
TecnologíaISBN | 9780201604801
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Product details
Pages: 378 pages
Author: Ravi Kalakota, Marcia Robinson
Publisher: Addison Wesley
ISBN: 9780201604801
Format: tapa blanda
Language: en
Release date: 1/6/1999
ISBN: 9780201604801
Synopsis of E-Business: Roadmap for Success
Este libro explora la arquitectura empresarial que los gerentes deben construir para lograr el éxito en el comercio electrónico. Se centra en cómo las empresas exitosas han rediseñado sus estructuras y prácticas para hacer negocios en Internet, extrayendo principios de diseño fundamentales para construir un plan de negocios electrónico. Escrito por Ravi Kalakota y Marcia Robinson, con un prólogo de Don Tapscott, esta edición de 1999 de Addison-Wesley Information Technology Series ofrece una guía completa para navegar el mundo del e-business.
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