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Economics for Business
by David Begg, Damian Ward · McGraw-Hill Education / Europe, Middle East & Africa · tapa blanda · 432 pages
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Pages: 432 pagesAuthor: David Begg, Damian WardPublisher: McGraw-Hill Education / Europe, Middle East & AfricaFormat: tapa blandaLanguage: enRelease date: 16/11/2006ISBN: ISBN 9780077114510
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Synopsis of Economics for Business
Este libro es una introducción esencial a la economía, hecha a medida para estudiantes de negocios. El texto demuestra la relevancia de aplicar los principios económicos para resolver problemas empresariales, utilizando un enfoque único que comienza con el problema empresarial antes de emplear la economía como solución. Las teorías económicas clave se explican claramente en el contexto de los negocios modernos, recurriendo a una gran cantidad de ejemplos contemporáneos para dar vida a los temas. Las características y ejercicios de apoyo permiten a los estudiantes consolidar su aprendizaje y les equipan con las herramientas económicas para afrontar situaciones empresariales reales.
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