by Sun Tzu · Ciro · tapa dura · ISBN 9788496878891
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«El arte de la guerra para ejecutivos y directivos» is Sun Tzu's essay on military strategy, published by Ciro in hardcover (119 pages, in Spanish).
The text draws on Sun Tzu's classic treatise on the art of war and applies it to the business world: it presents strategy, anticipation and knowledge of the environment as keys to company management. This edition brings together the principles of the «Bing-fa» in readings designed for executives and managers.
Collection «Obras imprescindibles de Expansión», volume 1. Translation by José Manuel Pomares; original title: «Bing-fa». Published in Barcelona on May 26, 2011.
Aimed at managers, executives and professionals seeking to apply classical strategy to the world of business and corporate management.
Sun Tzu was a Chinese military general, strategist, philosopher, and writer who lived during the Eastern Zhou period. Sun Tzu is traditionally credited as the author of The Art of War, a Classical Chinese text on military strategy from the Warring States period, though the earliest parts of the work probably date to at least a century after him.
