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El Banco de Santander, motor del marketing entre los grandes bancos españoles
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Negocios y EconomíaISBN | 9788484680161
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Product details
Pages: 386 pages
Author: Olga Bocigas Solar
Publisher: Universidad Pontificia Comillas (Publicaciones)
ISBN: 9788484680161
Format: tapa blanda
Language: es-ES
Release date: 1/6/2001
ISBN: 9788484680161
Synopsis of El Banco de Santander, motor del marketing entre los grandes bancos españoles
Este libro de Olga Bocigas Solar explora el cambio estratégico en los grandes bancos españoles, pasando de una filosofía de producción a una de marketing. Se centra en el Banco de Santander como caso de estudio, analizando su evolución en el ámbito del marketing financiero. Publicado por la Universidad Pontificia Comillas, este estudio es una valiosa aportación para el área de Marketing y Economía.
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