by Miguel Santesmases Mestre · Pirámide · tapa blanda · ISBN 9788436805765
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«Marketing, conceptos y estrategias» is the marketing manual by Miguel Santesmases Mestre, published by Pirámide in paperback (885 pages, in Spanish).
A reference work on marketing that explains the essential concepts of the discipline and the strategies applicable to commercial activity, from a perspective oriented to economics and business administration.
The edition includes an index and bibliography (pp. 837-860); publication date: October 17, 1991.
A reference work for students and professionals in economics, marketing, and business administration.
