by Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera, Teresa Pintado Blanco · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436822946
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This book, 'Fundamentals of Marketing', offers a modern approach adapted to new teaching methodologies, facilitating the teaching and learning of marketing principles. It is a work by Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera and Teresa Pintado Blanco, published by Ediciones Pirámide in Spanish. The book addresses economics and business topics, being a valuable resource for university students and professionals in the sector.
