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El círculo de la innovación
by Tom Peters · DEUSTO · tapa dura · 520 pages
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Pages: 520 pagesAuthor: Tom PetersPublisher: DEUSTOFormat: tapa duraLanguage: es-ESRelease date: 1/4/1998ISBN: ISBN 9788423414734
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Synopsis of El círculo de la innovación
En 'El círculo de la innovación', Tom Peters examina y reinventa sus perspectivas sobre la innovación, ofreciendo una guía para transformar a cada empleado en un empresario, fomentar la pasión por los productos y servicios, utilizar el diseño como herramienta competitiva y potenciar las marcas en mercados saturados. Este libro es el resultado de más de 400 seminarios impartidos en 22 países durante 5 años, donde Peters ha refinado sus ideas sobre cómo prosperar en el mundo empresarial actual.
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