by F. Bay · leda-las ediciones del arte · tapa blanda · ISBN 9788470950353
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«El dibujo publicitario» is the guide to advertising illustration techniques by F. Bay, published by Leda-Las Ediciones del Arte in paperback (52 pages).
It explains the fundamentals and methods of drawing for advertising, with special attention to advertising illustration and graphic design. The text describes the visual resources of advertisements and their application in the illustrator's work.
Published in 1987; text in Spanish. ISBN 9788470950353 (ISBN-10 8470950355).
Aimed at students and professionals of graphic design and illustration applied to advertising.
