by Lair Ribeiro · Urano · tapa blanda · ISBN 9788479534035
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«El éxito no llega por casualidad» is the self-help essay by Lair Ribeiro, published by Urano in paperback (192 pages, in Spanish).
Based on Neuro-Linguistic Programming and the so-called science of success, this essay argues that success depends on oneself. It develops six pillars: work, ambition, self-esteem, communication, goal achievement and attitude, and offers guidelines to expand mental capacity and react better to problems.
The work belongs to the Neuro-Linguistic Programming collection; this edition is presented as a new revised and expanded version, with the 18 universal laws of success.
Aimed at personal development readers seeking practical keys to achieve goals and improve their attitude.
Lair Geraldo Theodoro Ribeiro is a Brazilian cardiologist and author. He has published books and given lectures on topics related to personal development, communication, and health. His views and recommendations on certain medical topics, particularly regarding alternative therapies, have been a subject of public and scientific criticism.
