by Yves Michaud · TAURUS · tapa blanda · ISBN 9788430617210
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In 'The New Luxury,' Yves Michaud analyzes the phenomenon of luxury from a philosophical, psychological, and sociological perspective. Through surprising data and examples, the author examines how the luxury market has evolved, especially in times of crisis, adopting a new form based on experience rather than objects. Michaud also explores the strategies of major firms to sell fashion and glamour, and how the contemporary frenzy of luxury reflects the individual's search for identity.
Yves Michaud is a French philosopher. As a student, he studied philosophy and science at École Normale Supérieure and the Sorbonne in Paris. His early research involved the study of political violence and empiricism, especially the works of John Locke and David Hume. He was Director of the École nationale supérieure des Beaux-Arts from 1989 to 1997. In 2000, Michaud partnered with Jean-Jacques Aillagon to establish the Université de tous les savoirs , a French government initiative to disseminate information on new scientific advances.
