by Malcolm Peel · Deusto · tapa blanda · ISBN 9788423408368
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«El servicio al cliente: guía para mejorar la atención y la asistencia» is the practical guide by Malcolm Peel, published by Deusto in paperback.
The book addresses customer service management and proposes guidelines to improve care and assistance in organizations. It explains how to detect consumer needs, organize help channels, handle complaints, and raise the quality of treatment to consolidate customer trust and results.
Work of 204 pages in Spanish, published in 1990; the AbeBooks record lists the translation by Pilar Barbería.
For professionals, companies, and students of business management and marketing interested in improving customer service.
