
by Malcolm Peel · Deusto · tapa dura · ISBN 9788423408757

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«El servicio al cliente» is Malcolm Peel's practical guide, published by Deusto in hardcover (204 pages, in Spanish).
A business management work focused on customer care and assistance: it offers guidelines to improve service, address consumer needs, and strengthen commercial activity through marketing and sales.
Full subtitle: «Guía para mejorar la atención y la asistencia». The work is part of the Deusto Business Library, Marketing series.
For marketing, sales, and customer service professionals seeking practical guidelines to improve service and consumer relations.

