Los argumentos de venta

Synopsis of Los argumentos de venta

«Los argumentos de venta» is the sales manual by John Lidstone, published by Ediciones Deusto in hardcover (223 pages, in Spanish).

John Lidstone proposes a methodology for preparing solid and convincing sales arguments, combining marketing principles with practical sales techniques. The work is conceived as a guide for professionals who wish to improve their persuasion skills and results in sales management.

The 1991 edition belongs to the Biblioteca Empresarial Deusto collection and includes illustrations.

For sales professionals, managers, and business training students who want to apply sales and marketing techniques.