by John Winkler · FisicalBook · tapa blanda · ISBN 9788423408764
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«Política de precios» is the business strategy essay by John Winkler, published by FisicalBook in paperback (259 pages, in Spanish).
It analyzes how companies should set their prices to be profitable and competitive: the factors influencing the decision, the objectives pursued, and the criteria for choosing among different options. It includes practical guidance for applying these policies in commercial management.
Originally published as «Pricing for Results» in 1984; the present Spanish edition is from 1990, translated by Víctor Furundarena.
For commercial and business professionals who need to define or review pricing strategies.
