by John Winkler · Ediciones Deusto, S.A.(Barcelona) · tapa blanda · ISBN 9788423405572
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«Cómo negociar para mejorar resultados» is the practical guide by John Winkler, published by Ediciones Deusto in paperback (256 pages, in Spanish).
It addresses negotiation as a managerial skill in situations such as clients, company takeovers, complex contracts and internal relations. Based on practices of managers from seventeen countries, it presents the strategic approach and tactical maneuvers of negotiation, with real cases, exercises and practical guidelines.
The edition corresponds to 1988 and falls within the Business and Economics categories. The subject focuses on business negotiation, management and sales.
Aimed at managers, sales professionals and people who negotiate with clients, in corporate operations or within their own company.
