by Pierre Rataud · Deusto · tapa dura · ISBN 9788423408825
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«Técnicas de venta» is Pierre Rataud's sales manual, published by Deusto in hardcover (283 pages, in Spanish).
The work walks through the sales process step by step: initiating contact with the client, understanding their needs, grasping their subjectivity, convincing them, and consolidating the close. With a practical approach, it offers applicable keys to improve communication, negotiation, and performance in commercial tasks.
Published in 1991 by Deusto, it is part of the Deusto Business Library and consists of 283 pages.
Recommended for professionals and students in the commercial field who want to strengthen their sales skills and client communication.
