by Alvin Toffler · Plaza & Janés · tapa dura · ISBN 9788401350832
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«El shock del futuro» is the sociology essay by Alvin Toffler, published in 1973 by Plaza & Janés in hardcover (526 pages, in Spanish).
Alvin Toffler defines the «shock del futuro» as the perception that change arrives faster than can be assimilated. The essay examines how technological and social acceleration overwhelms people's adaptation, and analyzes its effects on consumption, work, education and relationships. It also raises the need to prepare for a future that is already underway.
The work was originally published in English in 1970 under the title Future Shock.
Recommended for readers interested in the sociology of technological change, foresight and the philosophy of the future.
Alvin Eugene Toffler was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide. He is regarded as one of the world's outstanding futurists.
