by Xurxo Torres Ballesteros · Profit Editorial · tapa blanda · ISBN 9788417209872
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«En tiempo de dragones» is the essay by Xurxo Torres Ballesteros and La Línea Maginot, published by Profit Editorial in paperback (240 pp., in Spanish).
It reviews fifty years of evolution in social communication and the role of public relations in climates of opinion. It focuses on digital communication and the «emiceptor», the citizen who receives and generates states of opinion on networks, and analyzes the communicative keys of individuals and organizations facing a technology without borders.
First edition of 2019, published in Barcelona. The subtitle of the work alludes to the technological revolution and communication in today's organizations.
A work for communication, public relations and business management professionals interested in the impact of digital transformation.
