by Michael De Kare-Silver · Palgrave Macmillan · tapa blanda · ISBN 9780333802335
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«E-shock 2000» is Michael De Kare-Silver's essay on e-commerce, published by Palgrave Macmillan in paperback (304 pages, in English).
It analyzes how the electronic shopping revolution affects retailers and manufacturers and what strategic options they have. The revised edition incorporates digital television, interviews with players such as Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting, and a roadmap for surviving in e-commerce.
Second edition, revised and updated, published on November 18, 1999. Shortlisted for the Business Book of the Year awards.
For retail professionals, managers and readers interested in the evolution of e-commerce and applied technology.
