by Clara Ávila · Anaya Multimedia · tapa blanda · ISBN 9788441539594
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«Estrategias y marketing de contenidos» is the content marketing handbook by Clara Ávila, published by Anaya Multimedia in paperback (280 pages).
The book starts from the premise that any transmitted message, from everyday conversation to a digital notice, is content. It analyzes brand messages as narratives or conversations with consumers, explains how content is born, why it iterates and when it works, and covers its entire lifecycle, from product design to content marketing.
The book belongs to the Social Media collection from Anaya Multimedia and was published on June 6, 2019.
Reference work for marketing, communication and digital product design professionals interested in content.
