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Second life
Estrategias y marketing de contenidos
by Clara Ávila · Anaya Multimedia · tapa blanda · 280 pages
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Pages: 280 pagesAuthor: Clara ÁvilaPublisher: Anaya MultimediaFormat: tapa blandaLanguage: es-ESRelease date: 6/6/2019ISBN: ISBN 9788441539594
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Synopsis of Estrategias y marketing de contenidos
Este libro explora el mundo del contenido digital desde una perspectiva innovadora, analizando los mensajes de las marcas como narraciones y conversaciones con los consumidores. Clara Ávila Cantos responde a preguntas clave sobre la creación, iteración y efectividad del contenido, abarcando todo su ciclo de vida, desde el diseño del producto hasta el marketing de contenidos. Ideal para profesionales del marketing y la comunicación que buscan optimizar sus estrategias en el entorno digital.
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