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Fazer Acontecer.com.br
by Julio Ribeiro · Editora Saraiva · tapa blanda · 296 pages
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Pages: 296 pagesAuthor: Julio RibeiroPublisher: Editora SaraivaFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2009ISBN: ISBN 9788502087255
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Synopsis of Fazer Acontecer.com.br
En este libro, Julio Ribeiro, uno de los nombres más destacados de la publicidad brasileña, comparte su vasta experiencia en el campo de la planificación de la comunicación. La obra detalla los principios fundamentales que rigen los planes de marketing y las campañas publicitarias exitosas, ofreciendo una visión profunda sobre la estrategia empresarial. Además de analizar los casos de éxito, el autor explora las causas raíz de los fracasos en planes, campañas y productos. Es una guía esencial para profesionales y estudiantes que buscan comprender cómo hacer que las cosas sucedan en el competitivo mundo de los negocios y el marketing digital.
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