by David Magee · Wiley · tapa dura · ISBN 9780471479666
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«Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker» is David Magee's business essay, published by Wiley in hardcover (280 pages).
David Magee analyzes the crisis at Ford Motor Company in the late 1990s and the arrival of Bill Ford, great-grandson of the founder, to turn the company around. He portrays an environmentally minded executive, his management style and his efforts to regain the trust of employees, consumers and dealers.
Text in English, with ISBN 9780471479666 and first edition published on October 18, 2004. It falls under the Business and Economics category.
For readers interested in business management, corporate leadership and the history of the American automobile industry.
