by James L. Pappas, Mark Hirschey · Dryden Press · tapa blanda · ISBN 9780030710339
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«Fundamentals of Managerial Economics» is a managerial economics textbook by James L. Pappas and Mark Hirschey, published by Dryden Press in paperback.
Explains the economic foundations for managerial decision-making. With a practical and algebraic approach, it presents the most relevant economic concepts for business administration students. Simple numerical examples and problems show their application to real business cases and the role of economic analysis in the decision process.
Second edition, published in 1985, in English, with 586 pages. The first edition was authored by James L. Pappas and Eugene F. Brigham.
For business administration students and those who want to get started in economics applied to management without advanced mathematics.
