by Kjell A. Nordstrom, Jonas Ridderstrale · PRENTICE HALL · tapa blanda · ISBN 9788483224632
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Funky Business Forever explores the new trends in the economy, highlighting how the world has evolved since the original publication of 'Funky Business' in 2000. The authors, Kjell A. Nordström and Jonas Ridderstråle, address climate change as a central theme and how companies and leaders can make a difference by adopting responsibilities beyond financial results. This book is ideal for professionals and students interested in business organization, marketing, advertising, and communication.
Jonas Ridderstråle is a Swedish business speaker, thinker and author, best known for the bestselling book Funky Business - Talent Makes Capital Dance. He is currently a visiting professor at Ashridge Business School and IE Business School.
