by Daniel Waisberg · Tapa blanda · ISBN 9781119053064
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Google Analytics Integrations» is Daniel Waisberg's technical guide, published in 2015 by Wiley (Sybex) in paperback (216 pages, in English).
Explains how to turn Google Analytics into a central marketing analytics platform: combining data from AdWords, AdSense and CRM, importing your own organizational information and applying best practices for collecting clean data. Shows techniques and tools to gain a complete view of the customer and understand their behavior, in order to improve data integration and business decisions.
First edition, published on May 4, 2015; category Technology.
For digital marketing professionals and Google Analytics users who want to make the most of integrating their data sources.
