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Google Tag Manager: Mide y vencerás
by Iñaki Gorostiza, Asier Barainca · Social Business · tapa blanda
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Pages: 120 pagesAuthor: Iñaki Gorostiza, Asier BaraincaPublisher: Social BusinessFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788489815193
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Synopsis of Google Tag Manager: Mide y vencerás
Este libro es una guía esencial para dominar Google Tag Manager, la herramienta fundamental para la gestión de etiquetas en sitios web. Escrito por Iñaki Gorostiza y Asier Barainca, con un prólogo de Simo Ahava, ofrece una visión práctica y detallada para profesionales del marketing digital y analistas que buscan optimizar la medición de datos y mejorar la toma de decisiones basada en el comportamiento del usuario. A través de sus páginas, los autores desglosan desde los conceptos básicos hasta configuraciones avanzadas, permitiendo al lector implementar estrategias de seguimiento eficaces sin necesidad de depender constantemente del equipo de desarrollo. Es una obra imprescindible para quienes desean profesionalizar su analítica web y aprovechar al máximo las capacidades de esta plataforma.
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