by Iñaki Gorostiza, Asier Barainca · Social Business · tapa blanda · ISBN 9788489815193
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This book is an essential guide to mastering Google Tag Manager, the fundamental tool for tag management on websites. Written by Iñaki Gorostiza and Asier Barainca, with a foreword by Simo Ahava, it offers a practical and detailed approach for digital marketing professionals and analysts looking to optimize data measurement and improve decision-making based on user behavior. The authors break down everything from basic concepts to advanced configurations, allowing readers to implement effective tracking strategies without constant reliance on the development team.
