by Iñaki Gorostiza, Asier Barainca · Tapa blanda · ISBN 9788497964456
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«Google Tag Manager: Mide y vencerás» is the practical guide by Iñaki Gorostiza and Asier Barainca (Social Business, paperback, in Spanish).
The work explains how to use Google Tag Manager to manage tags, configure events, and track conversions. Aimed at digital marketing and web analytics professionals, it allows measuring and optimizing the performance of a website.
The work features a prologue by Simo Ahava and falls within the areas of technology, business, and economics.
