by Chris Anderson · Tendencias · tapa blanda · ISBN 9788493696108
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In 'Free: The Future of a Radical Price', Chris Anderson, author of 'The Long Tail', explores how free has become a powerful business model. Anderson argues that in the digital age, where costs tend to zero, giving away products and services can generate huge profits. The book examines examples such as Google, Facebook, and Wikipedia, and analyzes how companies can leverage free to be competitive in today's market. This Spanish edition, published by Tendencias, offers an innovative vision of the free economy and its impact on the business world.
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Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
