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Gratis: El futuro de un precio radical
Gratis: El futuro de un precio radical
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Negocios y Economía

Gratis: El futuro de un precio radical

by Chris Anderson · Tendencias · tapa blanda · 352 pages

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Pages: 352 pagesAuthor: Chris AndersonPublisher: TendenciasFormat: tapa blandaLanguage: es-ESRelease date: 2/11/2009ISBN: ISBN 9788493696108

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Synopsis of Gratis: El futuro de un precio radical

En 'Gratis: El futuro de un precio radical', Chris Anderson, autor de 'La Economía Long Tail', explora cómo lo gratuito se ha convertido en un modelo de negocio poderoso. Anderson argumenta que, en la era digital, donde los costos tienden a cero, regalar productos y servicios puede generar enormes beneficios. El libro examina ejemplos como Google, Facebook y Wikipedia, y analiza cómo las empresas pueden aprovechar la gratuidad para ser competitivas en el mercado actual. Esta edición en español, publicada por Tendencias, ofrece una visión innovadora sobre la economía de lo gratuito y su impacto en el mundo empresarial.



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About the author

Chris Anderson

Chris Anderson

Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.

Born in 195799 titles published
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