by Miguel A. Arino, Pablo Maella · Empresa Activa · tapa blanda · ISBN 9788492452415
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«Iceberg a la vista» is the business management essay by Miguel Á. Ariño and Pablo Maella, published by Empresa Activa in paperback (128 pages, Spanish).
The essay starts from the idea that practice alone is not enough to decide well: there are methods and principles that help do it better. Through the example of the Titanic, it examines the decision failures that led to the shipwreck and parallels them with everyday, work or personal decisions, to extract useful guidelines when deciding.
Published in 2010, it belongs to the Gestión del conocimiento collection. The cover indicates it is the 3rd edition. The authors are professors at IESE.
Aimed at managers, professionals and people who want to improve their decisions in the work and personal sphere.
