by Kenneth I. Primozic, Edward A. Primozic, Joe Leben · McGraw-Hill Inc.,US · tapa dura · ISBN 9780070510364
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«Strategic Choices: Supremacy, Survival, or Sayonara» is an essay by Kenneth I. Primozic, Edward A. Primozic and Joe Leben (hardcover, 256 pages, in English).
It presents a cooperative approach to corporate strategic planning: setting long-term objectives and applying strategies and tactics to achieve them. It introduces the «Make No Assumptions» method, created by IBM consultants and used by Fortune 500 companies, to gain competitive advantages and unite planning and execution.
First edition published by McGraw-Hill Inc.,US in June 1990. The work falls within the categories of Business and Economics and Technology.
Aimed at executives, management professionals and university business administration students.
