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Who Says Elephants Can't Dance?
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Negocios y EconomíaISBN | 9780007170876
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Product details
Pages: 372 pages
Author: Louis Gerstner
Publisher: Harpercollins Pb
ISBN: 9780007170876
Format: tapa blanda
Language: en
Release date: 4/8/2003
ISBN: 9780007170876
Synopsis of Who Says Elephants Can't Dance?
En sus memorias, Louis V. Gerstner Jr. relata su experiencia como CEO de IBM y cómo logró transformar la empresa en el líder de la era de la informática. Gerstner describe los obstáculos que enfrentó, como la jerarquía interna y la disminución de las ventas, y revela las estrategias que implementó para revolucionar la empresa desde adentro. Este libro ofrece una visión fascinante de la mente de un CEO que enfrentó el desafío de cambiar una cultura corporativa y llevar a IBM al éxito en un mercado tecnológico volátil.
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