by Louis Gerstner · Harpercollins Pb · tapa blanda · ISBN 9780007170876
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«Who Says Elephants Can't Dance?» is the business autobiography of Louis Gerstner, published by HarperCollins in paperback (372 pages, in English).
Louis Gerstner recounts how he took over the leadership of IBM in 1993, with the company on the brink of collapse, and how he turned it around without coming from the technology sector. He describes the internal bureaucracy and competition between departments, and explains his decisions to change the corporate culture, shed assets and orient IBM towards the customer in the internet age.
The subtitle is «How I Turned Around IBM»; the work was originally published in 2002 and this New Ed edition came out on August 4, 2003.
It will appeal to readers of business, leadership and executive biographies, and to those who want a first-hand account of IBM's transformation.
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