by Isabel Amaral · Verbo · tapa blanda · ISBN 9789722220309
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«Imagem e Internacionalização» is Isabel Amaral's essay on international business, published by Verbo in paperback (244 pages, in Portuguese).
Personal image is decisive in business, also outside one's own country. The work explains the importance of knowing the implicit norms and taboos of each culture to avoid failures when internationalizing a company. It gathers information on practices from South Africa to Venezuela and also analyzes the role of the internet in professional life.
The cover indicates it is the 2nd updated edition and carries the subtitle «Como ter êxito no mercado de trabalho». It was published in 2000.
It may be of interest to professionals and students of foreign trade, international negotiation and intercultural communication.
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