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Innovar o desaparecer
by Antonio Davila · Deusto · tapa dura · 160 pages
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Pages: 160 pagesAuthor: Antonio DavilaPublisher: DeustoFormat: tapa duraLanguage: esRelease date: 25/11/2008ISBN: ISBN 9788423426874
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Synopsis of Innovar o desaparecer
Innovar o desaparecer es una obra fundamental que reúne las visiones de los mejores expertos mundiales en el ámbito de la innovación y la gestión empresarial. A través de ocho aportaciones esenciales, el libro describe los factores clave para convertir la innovación en una ventaja competitiva sostenible, analizando cómo las organizaciones pueden adaptarse y prosperar en entornos cambiantes. Con un prólogo de Antonio Dávila, este volumen de la editorial Deusto explora conceptos críticos de liderazgo, motivación y estrategia empresarial. Es una lectura imprescindible para directivos y profesionales que buscan comprender las dinámicas del management moderno y evitar el estancamiento en un mercado global cada vez más exigente.
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