by Alfons Cornella, Antonio Flores · Infonomia · tapa blanda · ISBN 9788460994817
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«La Alquimia de la Innovación» is the business essay by Alfons Cornella, Antonio Flores and Epi Amiguet, published by Infonomia in paperback (266 pages).
The essay contrasts the experiences of Antonio Flores, founder of NODE, and Alfons Cornella, founder of Infonomia, around the challenges of business innovation, and proposes ten key words to renew the conversation on how to innovate in a global and highly competitive environment.
Published on February 7, 2013. Subtitle: «10 palabras para innovar la conversación». The cover attributes the writing to Epi Amiguet and the illustrations to Sergi Rucabado.
Aimed at executives, entrepreneurs and professionals interested in innovation management and business strategy.
