by Alfons Cornella, Sergi Rucabado · Deusto · tapa blanda · ISBN 9788423423576
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«Futuro presente» is the essay on innovation and business by Alfons Cornella and Sergi Rucabado, published by Deusto in paperback (134 pages, in Spanish).
The authors argue that the future is already here and that innovation accelerates the pace of novelties until they become part of everyday life. The book brings together 101 key ideas for understanding where we are heading, with technology and the market as drivers of change in life, work and relationships. Each idea takes up one page with its illustration.
The book's subtitle is «El futuro es atreverse hoy. 101 Ideas-Fuerza para entender las próximas décadas», and the work was published in Barcelona in 2007 within the Management collection.
This book is aimed at executives, business professionals and readers interested in technological innovation and the future of the economy.
