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Innovation Management: Strategies, Implementation, and Profits
by Allan Afuah · OUP Oxford · tapa dura · 400 pages
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Pages: 400 pagesAuthor: Allan AfuahPublisher: OUP OxfordFormat: tapa duraLanguage: enRelease date: 15/6/2002ISBN: ISBN 9780195142303
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Synopsis of Innovation Management: Strategies, Implementation, and Profits
Este libro, en su segunda edición, ofrece un enfoque sistemático para las estrategias y los procesos que sustentan los resultados financieros de la innovación. Utilizando investigaciones multifuncionales de economía, teoría organizacional, gestión general, marketing y la literatura de estrategia, Allan Afuah muestra la relación entre la innovación y la rentabilidad. El texto integra las contribuciones importantes de la economía, la teoría organizacional, el marketing y las finanzas a la gestión de la innovación, proporcionando a los estudiantes una presentación completa de la teoría de gestión adecuada y una cobertura detallada de las preocupaciones prácticas.
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