by Allan Afuah · OUP Oxford · tapa dura · ISBN 9780195142303
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«Innovation Management: Strategies, Implementation, and Profits» is Allan Afuah's innovation management handbook, published by OUP Oxford in hardcover.
The work analyzes innovation management as key to competitive advantage, combining economics, organizational theory, marketing and strategy to explain the relationship between innovation and profitability. It incorporates the impact of the Internet and a chapter on strategies for sustaining profits, with practical cases and pedagogical tools.
Second edition published on June 15, 2002; the original work dates from 1997. Text in English, 400 pages.
Aimed at business management students and executives seeking to understand the strategic value of innovation.
