by Eugene Fitzgerald, Andreas Wankerl, Carl Schramm · World Scientific Publishing Company · tapa dura · ISBN 9789814327985
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«Inside Real Innovation» is the essay on innovation by Eugene Fitzgerald, Andreas Wankerl and Carl Schramm, in hardcover (233 pages, in English).
The book explains how real innovation works as opposed to the linear model: the authors propose an iterative process that combines technology, market and implementation, and illustrate it with a real twenty-year case. The work also analyzes the decline of the American innovation system and offers guidelines for its various agents.
Published in 2010 by World Scientific Publishing Company, it carries the subtitle «How the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving».
Recommended for entrepreneurs, investors, corporate professionals, universities and public administrations.
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