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Internet para la empresa. Edición 2009
by Óscar Rodrigo González López · ANAYA MULTIMEDIA · tapa blanda · 464 pages
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Pages: 464 pagesAuthor: Óscar Rodrigo González LópezPublisher: ANAYA MULTIMEDIAFormat: tapa blandaLanguage: es-ESRelease date: 2/3/2009ISBN: ISBN 9788441525382
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Synopsis of Internet para la empresa. Edición 2009
Este manual ofrece una visión global de la aplicación de Internet al ámbito empresarial. Combina elementos teóricos y prácticos para la comprensión y utilización de la red en los negocios, desde la Web 1.0 a la Web 4.0, del negocio tradicional al e-business, y del marketing viral al advergaming. El libro explora cómo las empresas pueden asumir los retos y obtener ventajas competitivas mediante la gestión y explotación de medios alternativos de comercialización y relación con los clientes.
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