by Agustín Medina · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436833386
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Introducción a la publicidad» is the introductory advertising manual by Agustín Medina, published by Grupo Anaya Publicaciones Generales in paperback.
An introduction to contemporary advertising as practiced today, with a clear and accessible approach. It explains the essential concepts of the sector: brands, advertisers, media, creativity and promotional strategies, and provides a basis for understanding commercial communication and the promotion of products and services.
Part of the «Empresa y Gestión» collection from Ediciones Pirámide. First edition published on April 2, 2015.
Aimed at students of business administration, marketing and advertising, and at any reader who wants to understand advertising without prior knowledge.
