by Warren Kendall Agee, Phillip H. Ault, Edwin Emery · Longman · tapa blanda · ISBN 9780060401825
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Introduction to Mass Communications, tenth edition, is a textbook that explores the field of mass communications. It analyzes both traditional media and the impact of the electronic realm of the Internet. The book examines the historical evolution of mass communication methods and ethical principles, and also covers the effects of the Telecommunications Reform Act of 1996 and the media's role in high-profile cases.
