by Dennis Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron · PEARSON UNIVERSIDAD · tapa blanda · ISBN 9788478290413
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This book, titled 'Public Relations: Strategies and Tactics', offers a comprehensive view of public relations, addressing both theoretical approaches and practical applications. Written by Dennis L. Wilcox and others, and published by Pearson Educación, it is a fundamental work for students and professionals in the field. The book explores the essential strategies and tactics to build and maintain effective relationships with the public, providing a valuable guide for success in the field of public relations.
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