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Investigación de mercados
3.8
Negocios y EconomíaISBN | 9789586001243
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Product details
Pages: 812 pages
Author: Thomas C. Kinnear, James R. Taylor
Publisher: McGraw-Hill Companies
ISBN: 9789586001243
Format: tapa blanda
Language: es-ES
Release date: 1/3/1996
ISBN: 9789586001243
Synopsis of Investigación de mercados
El libro 'Investigación de Mercados: Un Enfoque Aplicado' de Thomas C. Kinnear y James R. Taylor, publicado por McGraw-Hill, ofrece una guía completa sobre la investigación de mercados. Esta edición en español, con 812 páginas, es ideal para estudiantes y profesionales del área. El libro aborda los fundamentos y las aplicaciones prácticas de la investigación de mercados, proporcionando un enfoque claro y estructurado para comprender y aplicar las técnicas de investigación.
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