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Cases in Marketing Management
4.6
Negocios y EconomíaISBN | 9780256101393
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Product details
Pages: 770 pages
Author: Kenneth L. Bernhardt, Thomas C. Kinnear
Publisher: Irwin Professional Publishing
ISBN: 9780256101393
Format: tapa blanda
Language: en
Release date: 1/1/1988
ISBN: 9780256101393
Synopsis of Cases in Marketing Management
Este libro, 'Cases in Marketing Management', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una colección de casos prácticos que permiten aplicar la teoría a situaciones reales, desarrollando habilidades de análisis y toma de decisiones en el ámbito del marketing. Esta edición, publicada en 1988, ofrece una perspectiva sólida sobre los desafíos y oportunidades en la gestión de marketing.
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