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by Thomas C. Kinnear, Kenneth L. Bernhardt · Scott, Foresman · tapa dura · 770 pages
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Este libro, titulado 'Principios de Marketing', es una obra de Thomas C. Kinnear y Kenneth L. Bernhardt, publicado en 1983 por Scott, Foresman. Con 770 páginas, este libro de tapa dura explora los fundamentos del marketing, incluyendo bibliografías e índices. Es una referencia valiosa para estudiantes y profesionales del campo.
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