by Francisca Costa Cholbi · Editorial Elearning S.L. · tapa blanda · ISBN 9788416199471
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«Investigación y recogida de información de mercados (UF1780)» is the manual by Francisca Costa Cholbi, published by Editorial Elearning S.L. in paperback.
Manual on commercial research and market information gathering. Explains how to obtain primary information through surveys: planning fieldwork, designing questionnaires, and applying sampling techniques for commercial activity.
Corresponds to training unit UF1780 of module MF1007_3, integrated into professional certificates COMM0112 and COMM0110. Professional Certificates collection. 264 pages, in Spanish.
People pursuing official training in marketing and communication management or in marketing and international buying and selling.
