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Investigación y técnicas de mercado
by Ángel Fernández Nogales · ESIC Editorial · tapa blanda · 276 pages
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Pages: 276 pagesAuthor: Ángel Fernández NogalesPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/10/2002ISBN: ISBN 9788473563239
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Synopsis of Investigación y técnicas de mercado
Este libro, 'Investigación y técnicas de mercado', es una guía profesional para comprender y aplicar las metodologías de investigación en el ámbito del marketing. Escrito por Ángel Fernández Nogales y publicado por ESIC Editorial, el libro aborda temas esenciales para profesionales y estudiantes del área, proporcionando una visión completa de las herramientas y técnicas necesarias para la toma de decisiones estratégicas en el mercado. Con 276 páginas, esta edición en español ofrece un análisis profundo y práctico de la investigación de mercados.
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