by Diego Zala Martinez · Protocolo. · tapa blanda · ISBN 9788495789303
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«La comunicación en los eventos» is the practical guide by Diego Zala Martínez, published by Ediciones Protocolo in paperback (240 pages, in Spanish).
It analyzes the relationship between the media and protocol offices. Starting from the informative language, it reviews communication tools and media impact strategies. A practical approach to understanding the journalist, managing coverage and protecting the corporate image of public or private institutions.
Published in 2008 within the collection «Área de formación», number 18. Includes bibliography and illustrations.
Reference work for students and professionals of protocol, institutional communication and event organization.
