by Salvo Testa, Stefania Saviolo · Editorial GG, SL · tapa blanda · ISBN 9788425221309
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This book explores the management of companies in the fashion sector, addressing the reconciliation between rational management and creativity. It analyzes the complexity of the global market, internationalization, Asian competition, and the importance of brand image. It focuses on management and leadership techniques, without forgetting the culture of creativity and innovation. Includes an analysis of the phenomenological, structural, and competitive context of the fashion system, as well as management processes, strategic positioning, and the development of products and collections.
